Redesign of the Center for Creative Photography Website
In Spring of 2012, a small project team took on a 6-month redesign challenge. This presentation will outline the process we used to complete a website overhaul for the Center for Creative Photography. We developed a purpose, target audience, personas, primary tasks, and scenarios. We conducted a competitive analysis, surveyed users, interviewed stakeholders, and created an information architecture and fresh content. We evaluated the design by means of remote card sorting and usability testing. Finally, we established and implemented a sustainable content strategy.