E-mail Newsletter Development & Distribution - Best Practices

Date: 
Wednesday, September 10, 2008
AttachmentSize
PDF icon EmailNewsletters.pdf496.73 KB

Presentation by Scott Fiddelke (External Relations) & Chris Foree (Human Resources)

Scott works on the e-mail newsletters UA Now and Lo Que Pasa. Chris works on the New Hire newsletter.

Process

  1. Find out what client is looking for. Design a e-mail newsletter template that can expand/be used for a long time.
  2. Figure out what your email needs are (listserv vs. email list manager client) 
  3. Test e-mail newsletter template in multiple email clients and web browsers.