Marketing, Social Media, and Web Engagement

UA Web Branding

by Tom Bourgeois, Executive Director for Campus IT (Office of the CIO), and Barrett Baffert, Director of Digital Marketing (University Relations)

  • Introduce Barrett & Tom
  • Review specific projects
    • Sub-brand redesign (aka College, schools and departments) — our objectives
    • Hosted web fonts — how to use them
  • Discuss where and how can we involve developers earlier in process

SXSW 2014 (June 11, 2014)

SXSW 2014 - From the front line.

Matt Harmon presented information and inspiration from SXSW 2014; specifically, innovative and useful ways to incorporate social media and multimedia to enhance your digital presence.

Social media has matured to the point where ROI is no longer a topic -- social media is a fully accepted component of media, not something new and novel on the sidelines.

Take a look at what NASA is doing - a prime example of a formerly-hidebound organization that has jumped into new media and is using it very effectively.


Matt Harmon - presentation of the trends he saw at SXSW2014 in Austin, TX this past March. Matt will compare major trends from last year with those from this year. His presentation will include a brief explanation of SXSW Interactive and its significance.

University Relations Preview of the new website (Apr. 9, 2014)

Misha Harrison presented excerpts from the powerpoint presentation on the new branding that was given to MarCom a few weeks earlier, the new site was briefly previewed.

Top - level design is all that is currently contracted. This is a 1.0 - reskinning. Later will come a complete restructuring and rethinking of the main web presence.