UA Branding and Digital Marketing

UA Web Branding

Announcements:

  • Website Awards: nominations are open; awards to be announced in December
  • IT Summit coming up before the next meeting; there’s still time to sign up with lunch included

Discussion on UA Website Branding

with Barrett Baffert (New - Director, Digital Marketing, University Relations) and Tom Bourgeois: (Executive Director, Campus IT Operations)

UA Web Branding

by Tom Bourgeois, Executive Director for Campus IT (Office of the CIO), and Barrett Baffert, Director of Digital Marketing (University Relations)

  • Introduce Barrett & Tom
  • Review specific projects
    • Sub-brand redesign (aka College, schools and departments) — our objectives
    • Hosted web fonts — how to use them
  • Discuss where and how can we involve developers earlier in process